In: KulturPoetik 2003, Heft 1


Hans J. Wulff


Gesundheitskulte, Körperhysterie und Nahrungsmittelindustrie. Am Beispiel von Alan Parkers Film The Road to Wellville (1994)




The Road to Wellville (USA 1994, Alan Parker) satirizes the life and work of Dr. John Harvey Kellogg, one of the inventors of cornflakes and peanut butter and one of the founders of Kellogg's Company. The story of the film is narrated in three sub-stories producing a multifaceted view on what's happening and how it works. It organizes an ironic and sarcastic view on a vision of hygienics - health is a consequence of strictly ascetic living −, the industrial production of food, a pedagogic ideology of producing normality by compulsion, and hysteria as a mode of being aware of body, sexuality, and health.