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In: KulturPoetik 2009, Heft 2

Autor

Igor Krstic

Titel

McLuhan-Galaxie. Medientheorie als Kulturgeschichte

Kategorie

Beitrag

Abstract

Cultural history as a discipline, at least in its common definition since the 1970s, often combines the approaches of anthropology, history, philology and various other humanistic disciplines. Marshall McLuhan’s theories on the genealogy of media on the other hand have been rather discussed in the field of media – and communications. This article tries to unfold the various influences and intertexts from a range of different disciplines that are woven into McLuhans œuvre and thus tries to present the »McLuhan-Galaxy« as an attempt to describe a non-lineal cultural history, which is profoundly grounded in literary studies.